Ever work with clients that kinda felt like things were just more laborious than they needed to be? Youâre not alone. Weâve had several clients that, when they came to us, were struggling to say ânoâ to certain clients who they may have suspected werenât quite a fit. They were taking anybody that had a checkbook. So in looking at their sales and marketing process, and inevitably what their product really delivers, we quickly identified that not only were they taking some âbad applesâ, they were actually attracting the wrong clients.
Therefore, the problem is that you have a great solution, your product delivers true value to people, but it gives the appearance that it doesnât; and the reason being is that youâre actually working with the wrong people. It is vital that both the solution and the client are really aligned.
In other words, if the solution doesnât align with the client, they will get very little or no results, which doesnât serve anybody. When you have the wrong clien
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